About Us

ACTIVE88 FOOTWEAR was established in 2018 in Boulder,CO by running duo Danny and Jennifer Abshire. Danny Abshire is a leading innovator in the world of running footwear, custom orthotics and natural running form. Regarded as the creative mind behind the Newton running designs, Danny introduced this new line of shoes, ACTIVE88, from his Active Imprints company. ACTIVE88 Footwear specializes in light-weight, low profile shoes for running and everyday wear.

Since the inception of Active Imprints in 1988, Danny and Jennifer have helped thousands of people with their custom-fitted orthotics, from world class athletes to customers looking for everyday comfort. Danny and Jennifer strive to improve comfort,athletic performance, injury prevention and relief through their footwear designs, proper biomechanics and running /walking form.

Please contact Danny and Jennifer at 303-494-0321 or hello@active88footwear.com to schedule an onsite appointment or request a mail order kit to fit your custom orthotics.

For Natural Running Form Coaching please contact danny@activeimprintsco.com to schedule a private session.